An excerpt from the interview with David Brown the Deputy Director of Publicity for Atria Books, a division of Simon and Schuster-
Me: Talk about some of the craziest campaigns you have worked on.
David: We currently have Olympic hero Apolo Ohno on a multi-city bus tour for his book Zero Regrets. When it is all said and done, he will have visited over 50 cities and met over 20,000 people in the span of just 2 weeks! I've also worked on book written by a dog and a book written by a pimp.